Your brand is not your product. Your brand is not your logo or your business card. It’s not your website or your social media. And it’s not your tagline or your mission statement. But when you take those pieces and you fit them together like a puzzle, you create a space where your customers feel at home with your brand. When they see their place within your story, your story becomes part of their own. Tell their story in your story, and your brand will take flight.
My first passion is Nature. I often work from my back porch because fresh air helps me think better. My second passion is finding solutions that make life easier, more graceful, and [in general] less sucky. In early 2016, I read Essentialism, by Greg McKeown. I fully embraced the “If it’s not a hell yes, it’s a no” way of living and working, which allows me to dive deep into the projects I take on.
What’s your passion? Why did you start your business? To make somebody’s life better? My clients have projects/companies that get me jazzed because they’re solving big (or little) problems. Every step of the way is a “Hell Yeah!” and together we watch magic happen!
I have 13 [lucky!] years of experience in communications and marketing. I started with non-profit work where the mission was saving animals and farms and then did a 5-year stint slinging organic kale and Thanksgiving turkeys at Whole Foods Market. In 2012 I took a leap of faith and landed right here with my humor intact, a knapsack of marketing tools, and a boat load of real-life practice. I’m here to share what I know and watch small businesses grow!
Wild success comes to those with a healthy balance of goal setting and detailed planning with taking action and taking risks. Throw in a hearty dose of curiosity and you’re well on your way! Yet, if small business success were easy, no business would fail. But, 8 out of 10 new businesses sink within their first 18 months (according to Bloomberg). To get results, I train flexibility and customer-centric connection strategies into you as an entrepreneur, so that you have the tools for big picture, outside-the-box thinking that will lead to longterm success.
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You believe in your brand, or you wouldn’t be here. But something’s not working… or you wouldn’t be here. Let’s figure out how to get your customers as jazzed about your business as you are!