You can tell your customers about the values and features of your products and services until the cows come home. But if your company doesn’t feel good to your customer, you’ll never close the sale.
Build your brand such that each customer sees themselves in your story, and that’s where real branding magic happens. That’s when your customers know and trust you — simply because it feels right — and they are customers for life.
There’s no one-size-fits-all answer to how to market your business. The packages below are starting places, but every marketing project takes on a life of its own based on the stories and passion of the concept and the business owners.
Join forces with Amy Eller Marketing and let’s re-write your brand’s story. We’ll step back and get the big picture view and then hunker down with the little details too. Every single interaction your customer has with your company, defines your brand. We’ll make sure you that you’re writing that definition with intention. We’ll design the perfect space where your customers will want to have a seat and stay awhile.
#1: Visual Branding
Road-mapping Questionnaire & Review Where are you and where do you want to go? We’ll make a map to get there!
Logo/Icon/Wordmark Design
Business Card Design
Brand Style Guide Development
Branding Story Board
Social Media Graphics Starter-kit
Cost: $1000
This package is appropriate for new or existing companies and can be applied to overall branding or smaller parts (individual campaigns, products, services, etc)
#2: Brand Messaging
Road-mapping Questionnaire & Review Where are you and where do you want to go? We’ll make a map to get there!
Customer Profile Development
Target Audience Identification
Core Messaging Development
Mood Board Creation
Content Writing for up to 5 web pages (Ex: Home, About, Services, FAQ)
Cost: $800
Utilize this package for launching a new company, campaign, or product, or for refining your existing messages.
#3: Web Development
This packages assumes client has their own existing logo and style guide (or is purchasing Option 1)
Domain name registration & hosting
Install & Setup WordPress
necessary security measures
5 page layout designs
Upload & format content provided by client (or created with Package #2)
In-person Website Training (90 min)
Cost: $750 – $2000 (Varies based on size & complexity of the site) billed monthly based on actual hours worked.
Multi-package Discounts
If you’re planning on purchasing multiple packages, let’s chat! We’ll only need one road-mapping questionnaire and review session and there are other possible discounts available too. Contact me and we’ll work it out.
Continued & Retainer Services
Continued branding and marketing support services are happily offered to existing/package customers. These services include graphic design (ads, flyers, brochures, trade show materials, info graphics, web graphics, etc), regular messaging refinement, new product launches or specialized campaign management, monthly website maintenance plans, and other general retainer plans to meet client-specific needs.
Got a Bigger Project? Or a Different Project?
Most of my clients are new businesses and the packages listed above are starter packages to help entrepreneurs launch or relaunch into a better understanding of how to acquire and retain customers. But if you’ve got a bigger project in mind, or maybe your project just doesn’t fit this mold… let’s book a free consultation and look at the details together. I’m happy to craft custom packages for interesting project. Just contact me!